Pegasus Cup 2025 | Gulfstream Park
The objective of the Pegasus Cup 2025 campaign was to capture the vibrant and dynamic lifestyle of the event, seamlessly blending the thrill of horse racing with the world of fashion, music, and celebrity culture. Through these images, the campaign sought to highlight not only the electrifying atmosphere of the races but also the high-energy vibe of the event’s exclusive social scene. From the exhilarating races on the track to the stylish outfits in the crowd, and the unforgettable performances by artists like Diplo and Black Coffee, the goal was to encapsulate the fusion of luxury, fashion, and entertainment that defines the Pegasus Cup. The presence of global celebrities such as Mike Tyson, Winnie Harlow, David Grutman, Lele Pons, and Paul Pogba further elevated the event’s prestige, making it a celebration of both sport and culture. Behind every shot, the campaign aimed to tell the story of a day where style, music, and adrenaline come together to create an unforgettable experience.
